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5 Ways To Use a CRM

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Relationships are the backbone of business. Keeping track of countless interactions is challenging when there are many people involved.

Every one of these interactions occurs at a different stage of the sales pipeline. A lot of businesses struggle with this issue. It’s no wonder so many companies are turning to CRM to run the day to day of business. 

Here is a list of 5 ways your business can benefit from CRMs. Click the learn more to see how you can use a CRM for your business. 

Audience definition  

Whether your company is a small business or a large firm, a CRM allows you to keep track of the massive amount of data your sales team collects. 

For companies like Still Friday, finding their target audience can be defined with actual demographics instead of your predictions by using demographic trends.

In order to reach this new audience, your company can adjust its marketing approaches, sales strategies, and messaging accordingly. 

Creating customized sales messages 

Your sales team can use your CRM to gather and track information about potential customers. It gives you the ability to track customer touch points across multiple channels, web store browsing behavior and sales team contacts. 

Building buyer personas is made easier with information about how to sell a product or service to a customer. 

You can increase conversions by including a customer’s name in sales messages, providing valuable information about your products and services, and providing recommendations tailored to their interests. 

Customer relationship building 

If your company doesn’t offer a unique product, offering positive customer experiences is one way to standout from the competition. 

In some cases, the greatest customer-centric company is the one that can best satisfy a customer by simply being the best one. This is especially true when almost 90 percent of customers believe a quality customer experience is worth more money. 

CRMs provide you with the information necessary to foster a close relationship with each customer without having to ask them the same questions over and over. 

Companies like Hovair Systems, have the ability to track every touch point with the sales team using an integrated CRM and support center. 

Providing proactive pre-sales support 

By actively engaging with customers, your sales team can make them feel important. Sales reps use CRMs to identify how the customer may use the product or service. 

They incorporate these benefits into automated messages sent to the customer at key points during the purchase decision process. 

Turning Acquisition into Long-Term Retention 

The acquisition of new customers is essential to your sales strategy, but a CRM can also guide your retention strategy. 

Did you know? The cost of acquiring a new client is six times greater than keeping an existing client. 

Follow up on an initial sale by measuring customer purchase patterns, offering recommendations and upsells. Remember to monitor social media for customer service issues, and growing the relationship. 

That’s a wrap! 

An effective sales team needs to know its customers, recognize when prospects are ready to close, and provide enough data for them to make informed decisions. 

Four activities you could try for your next team building event

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A team that trusts each other and values each member’s own individual insight is key to your success in the workplace. However, it can be difficult to automatically generate teamwork and collaboration amongst a group of people who may not organically come together. As such, team building events are essential for building trust and friendship amongst your team so that they come to rely on each other and work better together. Here are four activities that you could try for your next team building event.

1. Virtual chocolate tastings

Chocolate tastings are a great alternative to wine tastings events: there are many intricate flavor notes for you to explore with the help of a chocolatier, but without the booziness of alcohol. It also makes a great virtual event, enabling you to connect with members of your team who live further afield and work remotely. Attendees will be sent a box of chocolates ahead of the event – just make sure you remind people to resist them until the actual tasting! Visit dallmannconfections.com to find out more about corporate chocolate tasting events online.

2. Escape room

For a team building event that exercises your colleagues’ problem solving and collaborative skills, while also providing a sense of adventure and excitement, you could try an escape room in your local area or online. Escape rooms are an immersive adventure game, in which you and your team are locked in the playroom and have to break out in a limited time frame, usually 60 minutes. Escape rooms are usually themed to add to the experience; you could be escaping from an Egyptian pyramid, creepy castle, or gritty prison. Escaping involves solving puzzles and challenges, which strengths your team’s core skillset for working together effectively, including effective communication, logical thinking, and collaboration.

3. Assault course

Completing an assault course is a great way to build trust amongst your team and let off some steam in the great outdoors. They provide physical challenges to foster teamwork and exercise critical thinking and collaborative skills as well as your body. When organizing an assault course team building event, remember to consider the fitness levels of each member of your team and any physical limitations a person may have. You may otherwise find that your event is counterproductive if people find it too difficult to complete or have to sit out. However, there are assault courses available to suit most fitness levels, from fun inflatable games to intense military style training courses.

4. Have a drink after work

Perhaps one of the simplest team building events you can do is to go for a few beers after work. This will allow you to get to know each other on a more personal level away from the corporate environment, and to decompress after a particularly stressful workday. Choose a bar that is close to your office, or you could take it one step further and book a table at a nice restaurant.

Why Your Business Needs Outside Support

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You can’t do it alone. This is the first thing to understand about starting a business, running a business, and making it viable. You can try to do everything yourself, but for the very best results and to ensure that you are successful, you will eventually need some kind of help. Sometimes you’ll even need that help right from the start; it just depends on how much you already know and what needs to be done.

Once you acknowledge that help is the best thing you can ask for when it comes to your business, you’ll open up a whole new world of support that will take your business to the next level and give you the success you’ve been looking for. Read on to find out exactly why your business needs this outside support so that you can start looking for it right away.

You Can Focus on the Core Business Process

When you are running a business by yourself, you’ll have to work on every aspect of it, from accounting to marketing. This means that you can become distracted from the core business itself and become so tangled up in the admin and other important issues that you aren’t able to complete the work you need to do, thus alienating customers and even getting a bad reputation.

You can focus on what you’re good at and let others work on what they are good at. If you need to make pots or paint portraits or carry out plumbing work or teach someone to swim, that’s your core business. So hiring an expert for support with your IT or marketing or branding means you don’t have to worry about that, and you can concentrate on other things. It’s efficient, makes for a better business, and helps you get ahead of your competition.

Reduced Costs

Once you know that you can’t run a business productively and successfully all by yourself, you might start to consider hiring an employee, or a group of employees, to take on some of the work that you don’t want to do yourself. While this is a good idea – as we’ve seen this will free you up to do other things and is a much more efficient way to spend your time – it is also a costly one. Paying employees is expensive, and they will need to bring in at least what you are paying them to make the exercise worthwhile. Can you afford this large expense?

If not, you can look at outside support instead. Although you will still have to pay for expert consultants to help you, you won’t have to pay anywhere near as much as you would have if you had hired someone. The cost savings will be huge, and there are no tax implications or additional employee benefits to think of.

Managed Risk

When you outsource some of your business processes, you are effectively managing the risk that would come with hiring someone. Every time an employee leaves, the time, effort, and money you put into their training and their job goes with them, leaving you out of pocket, especially when you have to hire someone new.

When you outsource instead, you can build a good level of consistency within the business because the work will always be done by the same person (or at least the same company), plus the risk is much smaller. If you decide to part ways with the company you’ve chosen to outsource to, you won’t lose anything, unlike when an employee leaves.

4 Steps for Creating a Business from Home

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Making money from home is easier now than ever. This is, in part, due to the incredible number of tools available online for getting started. Often entrepreneurs get stuck in the process of putting the pieces together and launching their business. If you find it challenging to organize and jumpstart your plan, then read the steps ahead to create a startup from home.

Remember to stay optimistic; creating a business takes time and effort.

Choose Your Product or Service

Of course, before you start creating an income in the comfort of your home, you have to decide what you’re going to offer your customers.

Products

If you have a knack for making or putting products together, you should consider selling machine-assisted or handmade crafts.

A few items you can offer include:

  • Scarves
  • Jewelry
  • Candles
  • Coffee mugs
  • Soaps
  • Phone cases
  • Greeting cards
  • Toys

Services

Perhaps you enjoy more contact with your possible customers. If this is the case, try selling your time and talents. There are opportunities to monetize your expertise all over the web.

Consider the following services:

  • Teaching
  • Proofreading
  • Writing
  • Social media monetization
  • Streaming

Create and Track a Progress Plan

Often, it’s better to write down your goals to make sure you follow through. If you can visualize your tasks and monitor them, you’ll find a sense of accomplishment with every step. This sentiment is essential for snowballing your progress.

You can use programs and systems like Trello to organize plans and stay true to task lists. Start with the basics and improve your efforts over time. If you take on too many duties early on, you’ll likely hit a wall and halt your progress entirely.

Optimize Your Environment

Now you have a plan, goals, and a general idea for your business. You’ll need a dedicated area for your work and the necessary tools to get started.

Your Working Corner

Brush the dust off an old desk, or buy a new one. Next, find a room or part of your house where you can focus on your business, preferably secluded for minimum interruptions. If sound is an issue, purchase earplugs or noise-canceling headphones.

Make sure your new space is free of objects that can distract you. Instead, fill the area with items that are sure to boost your productivity.

Hardware and Tools

If you’ve decided to sell products, look for appropriate furniture to accommodate your supplies adequately. You’ll likely need a computer, mouse, keyboard, headset, and decent internet speed for providing online services.

Online Space and Presence

Your business and brand will enter a competitive market. If you want customers, you’ll have to take action. There are a few ways to attract buyers. The team at www.clickintelligence.co says that ‘you can boost your online visibility with unique and personalized marketing strategies.’

Blogs and websites let you create a space to engage with potential customers and sell your services and products. Without the right campaign, though, it’s quite challenging to draw attention. Try to work with mainstream social media platforms to increase your overall presence. Pictures, fun quotes, and interesting facts can prevent a bored audience.

Try to follow the steps mentioned above. They should help you get started at the very least. Keep in line with your short and long-term goals, choose a service or product, create a comfortable working space, and maintain an online presence.

Easy Ways To Make Extra Money

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If you’ve been trying to think of ways to save extra money on the side for those special family events or holidays like birthdays or Christmas, you may be wondering just how so many people seem to do it. There are dozens of ways to make money online, some of which require more work than others. Here we’ll give you a run down on the easiest ways to make money without needing to take a second job or spend hours a night working on side gigs as a freelancer.

Sell Old Items Online

Selling old items online is one of the easiest ways to make money online. From VHS, CDs, DVDs, various electronics, books, clothes, toys and even furniture, selling unused or unwanted things on the likes of eBay or sites like Music Magpie can net you a small fortune when it comes to selling things you no longer need. The more recent an item – thatis to say, the more recently it was manufactured – the higher the price you’ll get for it. Designer clothes will be worth more and things like phones can be worth a bundle if they’re a newer version of an iPhone for example.

Cash In The Attic

Don’t underestimate the power of antiques. By antiques we mean those old antiques lying around in the loft or basement. There could be things as well that you never expected could fetch a pretty penny, especially retro things like old video game consoles that might be considered rare versions. Not every “antique” needs to be a dusty old vase that your great aunt Gladys left you in her will. Some antiques are not at all what you’d expect and can be almost anywhere in your home.

Garage/Rummage/Car Boot Sales

Do you have a bunch of things that need to be shifted to make way for renovations, a new baby, a big move or someone moving in? Consider taking whole boxes down to your local rummage or car boot sale and trying to sell them onto people who might be interested. You never know who might be interested in a big box of metal hangers, right? Rummage and car boot sales are great places to unload old CDs. DVDs and games as well as books, small furniture and appliances amongst other things.

Playing Games

Gaming online is a great way to make money in a number of different ways. Some RPG style games will allow you to sell advanced well built up accounts for real cash, but if you want something that doesn’t take ages to build up, consider playing online casino games. You can try some here. From slots to blackjack, poker and craps along with everything in between, it’s no wonder so many people love a bit of online casino gaming.

So if you want to make some extra money AND have fun, why not consider one of these cool ways? With so many fab options out there, more and more people are hopping on the money making bandwagons available. How will you cash in?

Ormeus Global

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Ormeus global is an opportunity-based company that shapes individuals towards the realization of their future dream goals. Those who are thirsty in getting informative life ideas can be served well on this platform. The company offers online learning, which intends to open up minds of those who participate in order to see available opportunities. Its content of products and services offered covers a wide area.

The company offers online learning for free and it aims at creating opportunity awareness to improve personality growth, wealth and health. Currently Ormeus global is getting popularity in the marketing sector as well as in the social media advert of invitation. Despite the doubt by some people about whether the company offerings are legal or illegal, least be assured that this is a legit activity you can confidently engage in.

Ormeus global offers different kinds of products and services, which includes educating people about crypto-currency, wellness products, and health-related products. The company also offers services relating to website design. Its websites have the best SEO sparks when it comes to ranking. It also offers online learning about getting started with crypto-currency trade, Bitcoin, and how it is used, as well as an introduction to block chain technology. It also creates awareness about frauds related to use of crypto-currency.

Through the application of InnerQuest program, people get a chance to grow commercially and learn much wealth creation through crypto-currency education. The company intensifies to people how the use of Bitcoin is taking advantage of the current technology world. According to them, Bitcoin is the best tool for wealth creation and the most available opportunity in the market.

Crypto-currency, according to Ormeus Global, involves the use of Ormeus coin in relation to Bitcoin or Litecoin. Under crypto mining operation the customers will have a chance to grow their wealth. Through mining, Ormeus coins can be mined at any time.

Wellbeing and personal health are important aspects of life for personal advancement and growth. Ormeus global give a chance to people to improve their health as well as wellness though energetic products. Athletes are mostly involved in the product because their feelings define their performance.

The company products of wellness are sold directly on a retail basis or sales models at affordable prices. Ormeus Global aims at improving personal growth, mindsets and improving health through InnerQuest. Since this platform is interactive, people will share their stories and through sharing they build themselves.

Joining Ormeus interactive learning is the best way to create opportunities that will help you grow personally, as well as your wellbeing. Their products and services are the best in terms of realizing your dreams and can help you reach your goals.

Some people may think Ormeus Global is a scum but the truth according to many reviews is that it is a legally registered company. Therefore, it is safe to join and use. Joining the association with the company is the best assurance that your life will be a continuous progression and prosperity will be impacted.

Why George Ammar is so much more than a regular accountant

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As the saying goes, it’s never wise to judge an individual by their looks. In much the same way, it’s never a good idea to judge an individual by their profession. To discover why George Ammar is so much much more than his title as an accountant, simply continue reading to discover George Ammar’s incredible story.

Why George Ammar is so much more than a regular accountant:

  1. George S. Ammar has always strived to achieve his goals

While some individuals are perfectly happy to live from day to day without giving too much thought or energy to achieving their goals, George Ammar has always been a driven, hard-working individual who prizes resilience and dedication.

As a result, Ammar was able to tick off one of his major goals in life, right after graduating college. What was the goal which Ammar reached so quickly? Ammar reached his goal of becoming a certified accountant and becoming CPA certified. A goal which normally takes individuals far longer to achieve.

  1. George S. Ammar is a modern day jack of all trades and is also an accomplished businessman as well as a highly regarded accountant

As well as being one of the highest rated accountants in Cleveland Ohio’s directory, George S. Ammar also has the distinction of being able to call himself a fully fledged business owner.

After serving his city of Cleveland as a professional accountant for over a decade, Ammar decided to go into business for himself and to launch his very own accountancy business, which he named Ohio CFO LLC. While being an accountant made the day to day operations of running his own accountancy firm easier, Ammar still had to contend with a wide variety of challenges associated with founding a brand new company for the first time.

However, as Ammar was not afraid of tackling a steep learning curve or of hard work, Ohio CFO LLC quickly became one of the most trusted accountancy firms in Cleveland, Ohio.

  1. Ammar became an inspiration to his community when he started to inspire those around him to lead healthier lifestyles

As Ammar is a modern day Jack of all trades, you shouldn’t be surprised at this point to learn that Ammar continues to inspire his community when he’s off duty. Ammar is frequently spotted around his community working out at the gym and engaging in fun-filled physical pursuits such as running, hiking and cycling and is passionate about being an advocate for healthy living.

As well as working out on a daily basis, George S. Ammar also does his best to consume a healthy, nutritious, balanced diet and advises his family, friends, and clients to do the same. As George Ammar is passionate about helping Cleveland locals to live their best possible lives.

So next time you’re tempted to judge an accountant’s character by their job description, stop and realize that each individual is unique and should not be judged by their job role. As there are many different sides to each individual and that some accountants such as George S. Ammar boast incredible, inspiring life stories.

Starting a business as a mom

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Becoming a new mommy is a full-time role, no doubts about that. Very quickly your lifestyle changes, as your number one priority is that little bundle of joy; keeping them safe, well-fed and happy. Your role as ‘Mom’ may be the most important responsibility you take on in your lifetime.

Though the stresses and concerns, it’s reassuring to know that other mommies will be going through the same thing. Yet, if you flip that on its head: anything you miss about pre-baby life, or anything you wish could be different about parenthood, it’s likely lots of other moms feel the same way. Therefore, raising a child can be the perfect springboard for a new business idea.

Pre-baby life: what’s changed for you?

The most successful product innovations, or new businesses, are born from a genuine unanswered need. So ask yourself, what did you used to enjoy before you became a mom, that’s now too difficult, time-consuming or expensive to keep up? It might be a beauty regime, or a food you used to enjoy eating, and perhaps there’s space in the market for a mommy-friendly alternative!

Jacqueline Smith came up with the idea for Palisade because she missed getting manicures; her product allows quick, at-home nail art and now sells at Sephora nationwide. She’s just one of many moms who’ve launched a successful business from home.

Playtime: when does your child laugh the hardest?

There’s no better sound in the world than your baby’s laugh, so naturally you’d want to make them giggle as often as you can! If you’ve found something that your little one finds incredibly entertaining, then perhaps it would be a great addition to a stroller, baby bouncer or seat? Do your research, and use a parent guide to see if any models already have such a feature, if not — draw up some plans and approach a company with the idea.

Caring for your child: what issues do you face?

When it comes to infant and child skincare, moms can face all sorts of unexpected challenges, such as skin irritations and allergies. Sometimes, no products seem to help, and you’re left to search for a solution yourself.

If you’ve found a bizarre method that seems to work — who would have thought oats could soothe skin, before brands like Aveeno came out? — then it’s worth asking your friends to trial out the approach. It’s important to sense-check new ideas with other moms first, and then if they like the product or idea, think about how you can take it further! Why not invite some of your mom friends over and host an informal focus group, to see if they can help you improve the concept even further?

You’re the expert…

Inspiration for a new business can strike at any time. If you’ve got an idea that you think could be a real addition to the market, then why not ask your friends for their opinion? You could follow in the footsteps of some amazing moms who have revolutionized mommy and baby life!

What is Gmail Advertising?

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Most people have a Gmail account or have heard of Gmail. It is the free email service that Google has created and many people have started moving to Gmail accounts due to it being easy to use, coming with great features and being free to use. But how can companies and businesses take advantage of Gmail advertising? We will go through it below and briefly learn how it works.

What Are Gmail Ads?

Similar to most ads you see online, Gmail ads are target based ads that appear based on the user’s activity. You may have recognised it previously when it was called Gmail Sponsored Promotions.

Based on what the user is searching, purchasing, etc., Gmail can target certain users to see specific ads. You may see them pop up randomly in your promotions tab on Gmail or they may just come through and look like a standard email.

These types of ads have had a huge success for many companies compared to other forms of advertisement.

Who uses Gmail Ads?

Most businesses use ads to promote their services and/or goods. More and more of them have starting using Gmail ads due to the sheer number of people that use Gmail on a day to day basis. It has been said that there are more than 900 million active users worldwide.

An example could be Insurance companies. They will pay for their ads to be pushed to the inboxes of people searching insurance online. This will likely increase the chance that their ad is seen and a possible sale.

But Why use Gmail Ads?

A lot of studies have been taken on Gmail ads, either by individuals who are intrigued or businesses who want to try it. From the studies, we have seen, Gmail ads work and are bringing a lot of business to companies using them.

The company can select a target audience, a keyword, a specific search, and that will trigger the ad to be displayed. Most of the time, the ad will be clicked, and in some cases, the user will read the ad and go ahead with what is being advertised.

Looking back on the 900 million active users worldwide, you can probably see why it has become a popular way to advertise.

Getting Your Ads Seen

If you are reading this and thinking Gmail ads could be a great addition to your company, then give it a go.

If you use other online ads, it is very similar. You start by naming you campaign and setting the budget. It will ask locations/languages you want to target and avoid as well as other targeting details. You will also be able to set up automatic bidding, meaning you are essentially outbidding a competitor. If you win, your ad gets shown; if not, move onto the next target.

Gmail ads slowly become a very popular way to advertise. Many smaller businesses are boosting their online sales income as well as the larger businesses. It just requires some strategy when setting it up.

Innovation Labs and Other Great Ideas To Help Your Company Innovate

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Innovation is one of themes important aspects to businesses and the general rule within a great many industries is ‘innovate or die’. This ethos is not just exclusive to small businesses but it may prove to be more important that small businesses continue to innovate, compared with the bigger companies. In the last few years alone we have seen some heavyweight companies go under thanks to their failure to innovate, companies like Blockbusters, Woolworths and more recently, Toys R US. If these occupancies are not immune to the dangers which a lack of innovation brings, neither is your small business. With this in mind then, let’s take a look at some of the ways that your business can push for more innovation.

Innovation Lab

An innovation lab is a great way for you to cut down theme which idea development takes, and encourage your team to be more innovative in their approach. It could be easy for you to get your team together in a room and try to encourage them to be innovative but if you use the same space for this as you use for meetings and collaborative work, you could actually be inhibiting creativity. In light of this then, an innovate lab is the perfect solution, a neutral space where you an your team can meet to find new and exciting ways in which you can do business.

Innovation Management Software

Another great option which you could look at in order to push for more innovation amongst your team, is to use innovation management software. This type of software allows your team to all work individually on their ideas and share it with the entire company in a  split second. As a manager or owner, this means that you can have access to see these ideas grow and watch as more people throw in additional and supporting information. The software allows ideas to be taken from a  concept right the way through to fruition without the need for endless meetings, emails and conversions. Ideas can be quickly decided upon as to whether they are good enough and you can also attach a great amount of supporting information to the ideas process.

Risk

The thing that most drives innovation within a business is the company’s willingness to take a risk when necessary. In simple terms this means that if your company is prepared to give an idea a go, it means that even if it fails, you will be creating an environment where the staff and the leaders within the business, will be thinking in a more innovative way, safe in the knowledge that the business is prepared to give it a go if the idea is good enough. Creating this kind of environment is perfect in terms of getting your team in the right frame of mind, and ensuring that you are doing all that you can to take the innovation which you have in the business, and using it to find success.