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Starting a business as a mom

February 21, 2018 by Miriam Dunning Leave a Comment

Becoming a new mommy is a full-time role, no doubts about that. Very quickly your lifestyle changes, as your number one priority is that little bundle of joy; keeping them safe, well-fed and happy. Your role as ‘Mom’ may be the most important responsibility you take on in your lifetime.

Though the stresses and concerns, it’s reassuring to know that other mommies will be going through the same thing. Yet, if you flip that on its head: anything you miss about pre-baby life, or anything you wish could be different about parenthood, it’s likely lots of other moms feel the same way. Therefore, raising a child can be the perfect springboard for a new business idea.

Pre-baby life: what’s changed for you?

The most successful product innovations, or new businesses, are born from a genuine unanswered need. So ask yourself, what did you used to enjoy before you became a mom, that’s now too difficult, time-consuming or expensive to keep up? It might be a beauty regime, or a food you used to enjoy eating, and perhaps there’s space in the market for a mommy-friendly alternative!

Jacqueline Smith came up with the idea for Palisade because she missed getting manicures; her product allows quick, at-home nail art and now sells at Sephora nationwide. She’s just one of many moms who’ve launched a successful business from home.

Playtime: when does your child laugh the hardest?

There’s no better sound in the world than your baby’s laugh, so naturally you’d want to make them giggle as often as you can! If you’ve found something that your little one finds incredibly entertaining, then perhaps it would be a great addition to a stroller, baby bouncer or seat? Do your research, and use a parent guide to see if any models already have such a feature, if not — draw up some plans and approach a company with the idea.

Caring for your child: what issues do you face?

When it comes to infant and child skincare, moms can face all sorts of unexpected challenges, such as skin irritations and allergies. Sometimes, no products seem to help, and you’re left to search for a solution yourself.

If you’ve found a bizarre method that seems to work — who would have thought oats could soothe skin, before brands like Aveeno came out? — then it’s worth asking your friends to trial out the approach. It’s important to sense-check new ideas with other moms first, and then if they like the product or idea, think about how you can take it further! Why not invite some of your mom friends over and host an informal focus group, to see if they can help you improve the concept even further?

You’re the expert…

Inspiration for a new business can strike at any time. If you’ve got an idea that you think could be a real addition to the market, then why not ask your friends for their opinion? You could follow in the footsteps of some amazing moms who have revolutionized mommy and baby life!

Filed Under: Finance Tagged With: business, business woman, company, mom, parenting

Innovation Labs and Other Great Ideas To Help Your Company Innovate

December 3, 2017 by Miriam Dunning Leave a Comment

Innovation is one of themes important aspects to businesses and the general rule within a great many industries is ‘innovate or die’. This ethos is not just exclusive to small businesses but it may prove to be more important that small businesses continue to innovate, compared with the bigger companies. In the last few years alone we have seen some heavyweight companies go under thanks to their failure to innovate, companies like Blockbusters, Woolworths and more recently, Toys R US. If these occupancies are not immune to the dangers which a lack of innovation brings, neither is your small business. With this in mind then, let’s take a look at some of the ways that your business can push for more innovation.

Innovation Lab

An innovation lab is a great way for you to cut down theme which idea development takes, and encourage your team to be more innovative in their approach. It could be easy for you to get your team together in a room and try to encourage them to be innovative but if you use the same space for this as you use for meetings and collaborative work, you could actually be inhibiting creativity. In light of this then, an innovate lab is the perfect solution, a neutral space where you an your team can meet to find new and exciting ways in which you can do business.

Innovation Management Software

Another great option which you could look at in order to push for more innovation amongst your team, is to use innovation management software. This type of software allows your team to all work individually on their ideas and share it with the entire company in a  split second. As a manager or owner, this means that you can have access to see these ideas grow and watch as more people throw in additional and supporting information. The software allows ideas to be taken from a  concept right the way through to fruition without the need for endless meetings, emails and conversions. Ideas can be quickly decided upon as to whether they are good enough and you can also attach a great amount of supporting information to the ideas process.

Risk

The thing that most drives innovation within a business is the company’s willingness to take a risk when necessary. In simple terms this means that if your company is prepared to give an idea a go, it means that even if it fails, you will be creating an environment where the staff and the leaders within the business, will be thinking in a more innovative way, safe in the knowledge that the business is prepared to give it a go if the idea is good enough. Creating this kind of environment is perfect in terms of getting your team in the right frame of mind, and ensuring that you are doing all that you can to take the innovation which you have in the business, and using it to find success.

Filed Under: Finance Tagged With: business, company, creativity, entrepreneurship, innovation, innovative labs

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