Most people have a Gmail account or have heard of Gmail. It is the free email service that Google has created and many people have started moving to Gmail accounts due to it being easy to use, coming with great features and being free to use. But how can companies and businesses take advantage of Gmail advertising? We will go through it below and briefly learn how it works.
What Are Gmail Ads?
Similar to most ads you see online, Gmail ads are target based ads that appear based on the user’s activity. You may have recognised it previously when it was called Gmail Sponsored Promotions.
Based on what the user is searching, purchasing, etc., Gmail can target certain users to see specific ads. You may see them pop up randomly in your promotions tab on Gmail or they may just come through and look like a standard email.
These types of ads have had a huge success for many companies compared to other forms of advertisement.
Who uses Gmail Ads?
Most businesses use ads to promote their services and/or goods. More and more of them have starting using Gmail ads due to the sheer number of people that use Gmail on a day to day basis. It has been said that there are more than 900 million active users worldwide.
An example could be Insurance companies. They will pay for their ads to be pushed to the inboxes of people searching insurance online. This will likely increase the chance that their ad is seen and a possible sale.
But Why use Gmail Ads?
A lot of studies have been taken on Gmail ads, either by individuals who are intrigued or businesses who want to try it. From the studies, we have seen, Gmail ads work and are bringing a lot of business to companies using them.
The company can select a target audience, a keyword, a specific search, and that will trigger the ad to be displayed. Most of the time, the ad will be clicked, and in some cases, the user will read the ad and go ahead with what is being advertised.
Looking back on the 900 million active users worldwide, you can probably see why it has become a popular way to advertise.
Getting Your Ads Seen
If you are reading this and thinking Gmail ads could be a great addition to your company, then give it a go.
If you use other online ads, it is very similar. You start by naming you campaign and setting the budget. It will ask locations/languages you want to target and avoid as well as other targeting details. You will also be able to set up automatic bidding, meaning you are essentially outbidding a competitor. If you win, your ad gets shown; if not, move onto the next target.
Gmail ads slowly become a very popular way to advertise. Many smaller businesses are boosting their online sales income as well as the larger businesses. It just requires some strategy when setting it up.